Wednesday, November 25, 2009

Epicor Claims The Forefront Of CRM.NET-ification

On May 21, Epicor Software Corporation (NASDAQ: EPIC), one of leading providers of integrated enterprise and e-Business and collaborative commerce software solutions solely for the mid-market, announced Clientele Customer Support 8.0, the first application of the Clientele CRM.NET Suite that is completely built on the architecture of the Microsoft .NET Platform. Clientele Customer Support 8.0 is envisioned to provide a "hands/administrator free" deployment model allowing the application to be distributed from a single Web site.

By harnessing .NET possibly more zealously than its creator Microsoft's Great Plains and Navision enterprise counterparts amid still difficult market situation, Epicor might be showing us that 'a brave heart and wise mind' might keep it in the mid-market leadership race amongst a slew of formidable opponents.

The company has recently also made attempts to logically group and brand an unwieldy number of its products. In manufacturing, which would be approximately half of its customer base, Epicor has Vantage and Avante as its major ERP products while the 'e by Epicor' is an umbrella brand name for a number of products (as eIntelligence, eFrontOffice, eCommerce, eBackOffice, eProject, ePortal, eCentre, etc) that cater to both non-manufacturing industries and the manufacturing ERP offerings. The iSolutions group, which includes the Avante, DataFlo, ManFact and InfoFlo products and the eManufacturing group, which includes the Vantage and Vista ERP products remain strategic to Epicor and will continually be enhanced both with core ERP functionality and with extended-ERP components such as enterprise portals and Web storefronts. The release of the Web-enabled eFrontOffice product and its integration to back office solutions including eBackOffice, eManufacturing (Vantage) and iSolutions (Avante) products, speak in that regard. As for specialization, Vantage remains the preferred system for make-to-order (MTO), job shop enterprises, while Avante leans towards complex manufacturing and project work environments; Vista, on its hand, is the low-end product for much smaller discrete manufacturing enterprises.

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