CRM Benefits

Cost Savings :

• Decreased General Sales Costs
  
• Decreased Marketing Administrative Costs

Result from

• Specifying target segment customers
• Knowing their needs better

Revenue Enhancement :

• Increased Sales Revenues

Results from improved productivity

• Increased Win Rates

Results from withdraw from unlikely or bad deals earlier on in the sales process

• Increased Margins
  

Results from providing value sell and dicounting price less


Strategi Impact

Improved Customer Satisfaction
Results from better responsiveness to the customer needs

It is estimated that 5% increase in customer retention increases 30% of profit margins
Arthur Anderson Consulting

Industries Implementing CRM

• Automotive
• Communications
• Public Sector
• Consumer Goods
• Finance
• Insurance
• Banking
• Hospitality
• Health Care
• Pharma